If you've ever wanted
to know the most popular TV shows among your Facebook friends who are doctors,
or wanted to see all the photos any of your friends have taken in Paris, the
world's biggest online social network has the answer.
CEO Mark Zuckerberg
unveiled a new search feature on Tuesday at Facebook's first staged event at
its Menlo Park, Calif., headquarters since its May initial public offering.
Zuckerberg had hinted last fall that a search feature was in the works.
Called "graph
search," the new service lets users search their social connections for
information about people, interests, photos and places. Facebook says that
Graph Search functions very differently from web search. While on the web you
would search for 'rock music' on Graph Search you could search for 'My friends
in Mumbai who like rock music' and you will get tailored results of people,
photos, events and more on Facebook.
The Graph Search will
appear as a bigger search bar at the top of each page. When you search for
something, that search not only determines the set of results you get, but also
serves as a title for the page. You can edit the title – and in doing so create
your own custom view of the content you and your friends have shared on
Facebook.
When Facebook first
launched, the main way most people used the site was to browse around, learn
about people and make new connections. Graph Search allows users to go back to
their roots and use the graph to make new connections.
Zuckerberg says the
search feature is "privacy aware." That means users can only search
for content that has been shared with them. If you try to search for 'Images of
my friends before 1999' photographs your friends have shared with you will be
available. Users can review their timeline and hide stories they do not want
appearing in this search.
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