We wrote about Facebook
Offers when it first rolled out, letting you know that it was coming and now,
it has arrived. Facebook Business pages should start seeing the ability for
Facebook Offers on their Pages this week, the stipulation is you must have 400
“likes” or more for the feature to be enabled. However, many business pages
have surpassed that number and therefore we will be seeing a whole lot of
offers coming up in our newsfeed.
Not only are businesses
able to provide an offer that will entice new clients or loyal ones to claim it
based on it being a money saver online or in-store, businesses are able to add
Bar Codes or unique codes to offers as well since it seems to be a high demand
request by businesses.
Since Facebook Offers
has been in beta for the past month, they have heard feedback from businesses
that were able to test it out amongst their pages and the results should that
targeting and advertising were key essential alongside the offers that made for
success. Therefore they are making it easier for people to find offers that are
more relevant to them.
Facebook is also
adjusting the ability to use offers starting this week by requiring businesses
include advertising and targeting as a part of using offers. The proof is in the pudding as the Aria hotel
and resort in Las Vegas became their case study in which with ads and targeted
marketing increased their ROI by 5 times. That is impressive.
Targeting is important
for your business to match properly with people who have a higher chance of claiming
their free offer and using ads to gain exposure is ideal to ensure your money
does not go to waste and that your business can see the benefits of what
Facebook Offers can actually do to increase leads, sales and connections.
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