The year 2012 was an
interesting year for the tablet market. There were plenty of new Indian players
that entered this market such as Micromax, Karbonn and Lava. According to India
Quarterly Media Tablets Market Review for 3Q 2012, the India tablet market
recorded sales to the tunes of 1.1 million units in 3Q (July-September) 2012. This
is a huge jump considering that only 98,135 tablets were sold in the same
quarter last year. Furthermore, the
India's tablet market is expected to double to around six million units in
2013, led by increased enterprise adoption and availability of Windows 8-based
devices, as per research firm CyberMedia. The research also indicates that
there were about 135 vendors that have launched their tablets in India till 3Q
2012. It is expected that keeping the current trends in mind a few more vendors
might be tempted to join the bandwagon soon. Another interesting facet that
gets highlighted in the research report by CyberMedia is that the Average Sales
Value of tablets in India during 3Q 2012 was approximately Rs. 13,200, while
63.5 percent of all tablet sold were below the Rs. 10,000-mark. In terms of
ranking, CyberMedia research pegs that Samsung is currently the market leader
in the tablet market with a market share of 23.9 percent, followed by Micromax
at the second position with 15.3 percent share and Datawind (manufacturer of
the controversial Akash tablet) at third position with a 12.3 percent share, in
terms of sales during 3Q 2012. However, sales of Aakash tablet have not been
taken into consideration for the compilation of this data. The total shipments
for the tablet market are expected to close at 3 million units in 2012, as per
this report Commenting on the trends for 2013, CyberMedia says 2013 will see
markets crystallise around three price points, which include Rs. 5,000-10,000;
Rs. 15,000-20,000 and over Rs. 35,000. The research firm believes that some
vendors might have to undertake price corrections to fit their devices within
these three price segments, to serve the market aptly and participate in these
high-volume price levels. The analysts at CyberMedia also feel that will be at
least a few Original Equipment Manufacturers (OEMs) who will announce LTE /
LTE-ready Tablets for the India market in 2013. According to Faisal Kawoosa,
Lead Analyst, CMR Telecoms Practice, "A majority of the Tablets currently
on offer have built-in Wi-Fi connectivity with 3G access enabled through a USB
dongle. However, going forward, increased penetration of 3G networks, declining
ASVs of 3G-enabled Media Tablets and launch of BWA (4G / WiMax / LTE) services
in the country is likely to see a rise in 3G-only Tablet devices with larger
screen sizes. This trend is expected to give a fillip to new types of data
services and content being demanded and consumed by subscribers, which in turn
will drive a further increase in adoption of Media Tablets in India."
source: gadgets.ndtv
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