Master blaster Sachin Tendulkar's retirement from one-day cricket will set the stage for a new phase in
the life cycle of one of India's most iconic celebrity brands. Sachin Tendulkar has retired from
ODI cricket. Tendulkar finishes an illustrious career in the 50-over format,
having played 463 ODIs, scored 18,426 runs and made 49 centuries, each of them
a world record. His last ODI was against Pakistan in Dhaka during the Asia Cup,
where he made a half-century in India's victory.
As his form has dipped
in the past few months, many big brands and consumer goods companies have
dropped Sachin or significantly reduced the number of his television
advertisement spots from their media plans.
"I have decided to retire from the One Day format of the
game," he said in a statement. "I feel blessed to have fulfilled the
dream of being part of a World Cup winning Indian team. The preparatory process
to defend the World Cup in 2015 should begin early and in right earnest. I
would like to wish the team all the very best for the future. I am eternally
grateful to all my well wishers for their unconditional support and love over
the years."
Tendulkar made his ODI debut on his first international tour, in
1989, against Pakistan in Gujranwala, where he got a duck. He scored his first
half-century in his ninth ODI and made an immediate impact when promoted to
open the batting in 1994, in an
ODI against New Zealand in Auckland, where he smashed 82 in 49 balls. His first
century took 79 ODIs to arrive but he kept piling them on with remarkable
consistency
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